In order to achieve effective business communications you must understand the context in which communications take place and identify all the elements which contribute to successful communication. We start, then, by considering the nature of communications in business organisations and move on to examine the basic principles of the communication process.
Finally, here, we go on to consider the key factors which influence the effectiveness or otherwise of communications. There are many things that can get in the way of successful communications and we shall look in detail at these, including a case study where you can use the understanding you have gained to identify barriers to successful communication in a real-life situation.